Really, BBC News? Really?

The pair have a storied bromance, which began when Mr Trudeau visited the White House for a state dinner last year.

To quote Mad magazine: Blech. Ptui. Maybe that sentence above is only in the Americas variant of this BBC News story, maybe not. In any case, I remember fondly when the phrase ‘BBC News article’ meant a certain no-nonsense standard could be expected, that you’d never wince or grimace or roll your eyes at awful writing. That phrase means less than squat now that they so frequently exude the same sort of pandering drivel as just about every other news organisation. “C’mon, let’s get a little SEO boost with ‘bromance’!” What a shame.