It seems that the local bakery I mentioned in this article has a) become a fair amount bigger than I knew and b) not scaled the operation up in the best way. The warning letter they got ten days ago from the FDA makes it clear they’re still operating a bit like they’re back in the good old days, when they were producing, say, several dozen loaves a day. When you grow quickly and start supplying some supermarket chains, you’re going to be inspected just as the big boys are and held to the same standards; they ought to have known that.
I began reading the letter with some dread because I like their sourdough. Thankfully, the infractions aren’t too awful, but I certainly hope they address them quickly and well. I wouldn’t want to read about “seizure and injunction” in a month or two.
One focus of the letter is that their “whole wheat” items aren’t, though they have some whole wheat flour. That you can tell at a glance – they’re far too light in colour. I just checked their web site and the whole wheat there is a lot darker than any loaf of theirs I’ve ever seen in person, so maybe they’ve already adjusted it. Not mentioned is their rye loaf, quite tasty but again far too light and too well-risen for a lot of rye to be involved; I think it’s probably a minority flour in that loaf.
I only found out about this because of news articles yesterday deriding the FDA’s admonition to Nashoba Brook Bakery to stop including “love” in their granola ingredient list. The CEO took exception to that and the whole wheat hand-slap, grumbling about the nanny state, and in the process, whether it was intentional or not – guess my guess! – successfully misdirected the majority of the media away from the lengthy list of mostly allergen-related violations in the FDA’s letter. But not everybody looked away to the pretty assistant at the crucial moment of the sleight. Personally, I would have fixed the problems post-haste, sent those responses the FDA never got, and kept my mouth shut.
Now, maybe love really is in there, but if honesty is always the best policy – see Mark Twain for the answer – we might see, for instance, Kraft required to list “indifference” and “avarice” among their processed cheese food product ingredients. I can easily see lawsuits if not fistfights breaking out over such subjective ingredients. Is this a road we want to go down? Probably not.