Eater.com article: How Tech Bros Fell in Love With Baking Bread
It appears there are some people out there buying the 52-pound (that’s weight), US$600 Modernist Bread volumes and actually using them (more on the books in the comments here). I suppose some home bakers might feel inadequate reading the details in the linked article on expensively-overproduced hobbyist bread for the braggart, but I didn’t. Mostly, the words “overthinking”, “overkill”, and “overcompensating” came to mind, and, as I finished the article, “Criminey.”
Mind-boggling though those details are, it was still sort of interesting to read.
A sample caption from breadstagram: “Loaf from yesterday’s cut video. 80% bread flour, 20% whole wheat, 80% hydration, 2% salt, Leaven was 100% hydration, whole wheat, young (4 hours), and comprised of 10% of total *dough* weight (60g for a 600g loaf). Hand mixed via Rubaud Method for 10 minutes. Bulk for 3.5 hours, low 80s F, with coil folds at 60 minutes and 120 minutes (around 40% rise in volume).”
Yeah…no. The stress these people put on themselves doesn’t sound enjoyable. I’m glad my bread-baking remains at a relaxed level. I’d stop doing it if it seemed that much like work.