Cheap at half the price

This silly little Amazon Treasure Truck notice popped up on my tablet earlier tonight:

Amazon knows I live in Massachusetts, right next to one of the most prolific and sustainable lobster environments in the world, but maybe they don’t also know that, for a few weeks now, the Market Baskets around here have been selling live lobsters for US$4.99 a pound, as is their wont in the summer. Yes, you’ll have to buy about three pounds of lobsters to net a pound of meat, but that’s still only $15. And it’s fresh.

I know there are some lobster farms in Asia – rock lobster, because other species don’t survive farming attempts – but wild-caught is what you get here. No need to farm:

I think the wholesale price is what’s represented in the chart, so you can see that Market Basket has a mighty slim profit margin when they drop lobster down to $4.99, unlike other area supermarkets that continue to price theirs at up to $9.99 a pound (pffft!).

120 million pounds of lobster is the equivalent of eighteen fully-fueled Saturn Vs. As is the case with size of Wales or Olympic swimming pool comparisons, this helps the reader not one whit, of course, but at least the writer is amused. And now craving lobster, so there’s my comeuppance.