Because people really will believe anything:
As the Bio Ceramics collect odors, dirt and waste from your laundry, they need to be ‘recharged’ in order to make sure the pH levels of the laundry water continue to be raised. To recharge Crystal Wash you simply put them in the sun for an afternoon.
I’m pretty sure they’ve optimistically infused sunlight with a power it does not actually possess. The reason I sigh a lot some days is that it seems there’s no collective memory, none whatsoever, past two or maybe three years ago.
On the bright side, it appears people are cottoning onto their scheme – in a negative and non-wallet-opening way, I mean. Since I first viewed that Kickstarter page several hours ago, they’ve at least removed the claim in one graphic that their device would “re-structure” water, a pretty good baby step toward what I hope will be an embarrassingly drunken series of stumbles that end in the scrapping, or maybe even the crashing and burning, of the whole thing. Unfortunately, their project wasn’t in the Wayback Machine, so I can’t include that image here, but comments on Kickstarter verify it was there. I’ve added their current version to Wayback so I can, if I wish, note further changes as they make them.
In any case, consider the fact that when people of a commoner sense started examining their claims, they immediately got rid of the most blatant quackery that had been on their Story page for months, and then did not mention this deletion, or the reason behind the edit. This should tell you everything you need to know vis-à-vis the “Honest but perhaps a bit naive, or criminally fraudulent?” question that may have been floating around in your head.
I’m reminded of a relevant letter by Mark Twain:
Nov. 20. 1905
J. H. Todd
1212 Webster St.
San Francisco, Cal.
Your letter is an insoluble puzzle to me. The handwriting is good and exhibits considerable character, and there are even traces of intelligence in what you say, yet the letter and the accompanying advertisements profess to be the work of the same hand. The person who wrote the advertisements is without doubt the most ignorant person now alive on the planet; also without doubt he is an idiot, an idiot of the 33rd degree, and scion of an ancestral procession of idiots stretching back to the Missing Link. It puzzles me to make out how the same hand could have constructed your letter and your advertisements. Puzzles fret me, puzzles annoy me, puzzles exasperate me; and always, for a moment, they arouse in me an unkind state of mind toward the person who has puzzled me. A few moments from now my resentment will have faded and passed and I shall probably even be praying for you; but while there is yet time I hasten to wish that you may take a dose of your own poison by mistake, and enter swiftly into the damnation which you and all other patent medicine assassins have so remorselessly earned and do so richly deserve.
Adieu, adieu, adieu!
On a tangentially related note – gullibility the common thread – here’s a fun quote regarding the Keurig K-Cup ‘coffee’ system:
As to my horse potato detector, invisible and silent it may be, but I’ve been hearing it incessantly today inside my head. This post and this picture I just pasted together may quiet it a bit.